If you’re searching for the right words to describe or explain something that’s important to you, I can help. I bring over 30 years of communication experience to my job of editing your marketing copy.
Throughout my career, I’ve been recognized for my writing skills, whether I’ve written about business, technology, healthcare, science, or martial arts. My writing and editing skills contribute significantly to the success of my clients, by helping them to look good, sound professional, deliver their messages effectively, and attract new business.
Simply put, I help individuals, companies, and organizations to express themselves clearly and eloquently.
Why Choose Me …
… instead of an automated editing service?
Algorithms are getting more sophisticated all the time, and there are plenty of tasks that you can now safely trust to a robot, true. But creativity is still not one of them. For example, I do trust my phone to organize my music for me, and to make interesting recommendations about other music that I might also like. But I wouldn’t trust it to actually make that music for me. That just can’t be automated; you still need humans to do the composition. That’s because a good part of what touches you when you hear a great song is heart. Humans have ’em; robots don’t.
Similarly, you can trust software to do a certain basic level of proofreading for you. The algorithms for checking spelling and identifying obvious grammatical errors are pretty competent nowadays. But identifying awkward phrasings? Ambiguous wordings? Clunky meter? Unfocused arguments? Unconvincing descriptions? Inconsistencies in tone? Missing conclusions? The way the writing makes the reader feel? You need humans to find things like that in a document and to correct them elegantly.
As I describe on this page (under “How I Edit”), I edit to make documents error-free, crystal-clear, convincing, and enjoyable to read. An automated editing service may be able to do a decent job on the first of those four goals, but not the other three.
… instead of a bigger editing company?
This service is, and will always be, done by me alone, just because I’m much more interested in helping people to express themselves than I am in creating a company.
The advantages of this are:
- that you’ll always be dealing with the same person;
- that you’ll always get the same high quality of work;
- that I’ll get to know you and your company personally; and therefore,
- that you’ll always get a “personal touch” level of communication and service from me.
Large editing companies have their place of course, but my “boutique” service will appeal more to those companies and organizations that want that personal touch in their dealings with their editor, and don’t want to be lost in the crowd with a bigger, perhaps less personal service.
… instead of your company’s own internal resources?
If you have a writer or editor on staff, you don’t need me (unless she or he is swamped and you’re in a hurry). But if your company’s collective skill set does not include professional-level copy writing, then your smartest strategy may well be to have your own experts write up your messaging for the solid content, and then run it by me for the polish.