What I Edit
Mostly, the type of writing that my clients run by me is marketing copy. If you’re not familiar it, the term “copy” comes from the advertising world, where it refers to the written part of an advertising message. Or, as the Cambridge Dictionary puts it, “text that is intended to help with the sale of a product.”
In more general terms, I edit documents that are written for public viewing, to help ensure that the quality of the writing in those docs reflects well upon the company or organization that’s sending them out.
Examples of the types of writing that will benefit from my editing service include:
- Website content
- Ad copy
- Brochure content
- Case studies
- Video scripts
- Letters or emails to customers
- News releases
- Blog posts
- And more! If you’re not sure, describe it to me (via this Contact form) and I’ll be glad to let you know if I can help you with it.
How I Edit
Simply put, I review your document with an eye to making it error-free, crystal-clear, convincing, and enjoyable to read. To break that down:
- Error-free: The first thing I do is a proofreading pass, to look out for any spelling mistakes and grammatical errors.
- Crystal-clear: My next priority is to ensure that your readers will understand everything that you’re trying to tell them. If I don’t understand what you’re trying to say somewhere, I’ll email you to ask for clarification, and then reword that part so that your readers will also understand.
- Convincing: I also edit to support the intent of the document, namely, to persuade or convince the reader. This is a challenging and subtle task, because you need to balance your enthusiasm for your product with your need to stay honest and believable in an increasingly skeptical marketplace.
- Enjoyable to read: Finally, I edit for eloquence, removing any awkward phrasings and, wherever possible, improving the wording to make your document easy and enjoyable to read. All writing has rhythms, and part of my job is to make sure that your piece “rolls off the tongue” in a smooth, non-jarring way. Whether the reader knows why or not, it makes a big difference.
What You’ll Receive
I track all of my edits using the “Track Changes” feature in Microsoft Word. (If you prefer that I review a Google Document, I’ll track my edits using their “Suggesting” feature, which essentially does the same thing.)
So when I send my edits to you, you’ll get them in two formats:
- A Microsoft Word (or Google Doc, if you prefer) version showing all of my edits as revision markings. This version allows you to review each edit, accept or reject any specific edit, and then to easily use the new text in any web page or marketing piece of your choice.
- A PDF version of the edited document, showing you how it reads if you accept all of my changes.