My name is Frank Herr, and I’m a freelance writer, web designer, and small business marketing guy based in Toronto, Canada. You can find more information about me on my LinkedIn profile, and examples of my copywriting on this page.
I call my copy editing service “Run It By Frank” because it’s a phrase I’ve heard often in my career, first as the marketing manager for several companies, and then as a freelance writer and editor for the past 12+ years. I’ve had the honour of being the go-to guy for a number of business owners and managers who wanted to make sure that their external communications went out error-free, polished, and with a consistent and eloquent voice. For them, “Run it by Frank” became the last step in their process of preparing their communications for the public.
I’ve enjoyed using many different types of digital communication in my work – including web design, graphic design, and video production – but at the heart of it all, I’m a writer. I began writing publicly as Editor of my high school newspaper, I wrote about cell biology in university, and in the past 30+ years of my career in marketing, I’ve written website copy, video scripts, corporate profiles, mission statements, software documentation, brochure copy, product sheets, news releases, case studies, newsletters, blog posts, ad copy, company slogans, user manuals, direct mail copy, and even a promotional children’s book.