Hello! My name is Frank Herr. I’m a writer (both copy and technical), web designer, videographer, and content/digital marketing guy based in Toronto, Canada. You can find more information about me on my LinkedIn profile, and examples of my copywriting on this page.
I call this copy editing service “Run It By Frank” because that’s the phrase I’ve heard often in my career, both when I was a marketing manager (for several companies and charities), and later as a freelance writer and editor (for more than twelve years).
I’ve had the honour of being the editor of choice for a number of business owners and managers, who wanted to make sure that all of their external communications went out error-free, polished, and with a consistent and eloquent voice. For them, “run this by Frank” was often the last step in the process of preparing their documents, marketing collateral, and messages for the public.
I’ve enjoyed creating many different types of digital communication pieces over the years – including websites, videos, brochures, case studies, and graphics – but at the heart of it all, I’m a writer. I began writing publicly as Editor of my high school newspaper, I did scientific writing in university, and during the past 30+ years of my career in marketing, I’ve written website copy, video scripts, corporate profiles, mission statements, software documentation, brochure copy, product sheets, news releases, case studies, newsletters, blog posts, ad copy, company slogans, user manuals, direct mail copy, and even a promotional children’s book.
Recently, I also had a one-year contract as the Senior Writer, Technical Communications for one of Canada’s largest construction companies, where my role was primarily to edit all of the company’s official documents (policies, SOPs & work instructions) before they were published.